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HiperDino Supermarkets
HiperDino will invest 50 million euros in 30 actions between new stores and reforms throughout 2020, after resuming its Strategic Plan scheduled for this year. In addition, it will favour more than 2,500 contracts directly and indirectly.

The CEO of DinoSol Supermarkets, Javier Puga, explains that “the good results of 2019, with an increase of 4% more than the previous year and reaching net sales of 1,048.79 million euros, invite us to be optimistic and to continue on the path in which we have been working ”. He adds that "our expansion plans and the modernization of our physical stores consolidate our leadership in the food distribution sector on the islands."

For his part, the technical director of HiperDino and the person in charge of directing and supervising the actions of store openings and renovations, Rubén Molowny, highlights that “despite the exceptional circumstances we have experienced, the effort, dedication and professionalism of The entire technical team will allow us to have 7 new stores and 23 reforms before the end of the year, meeting the objectives we had set for ourselves.

Of the 30 planned actions, four have to do with the construction of new HiperDino establishments in the towns of San Bartolomé (Lanzarote), Las Palmas de Gran Canaria (Gran Canaria), Guamasa (Tenerife) and Arafo (Tenerife), the latter recently inaugurated. In addition, at the end of August a SuperDino brand store will be opened to the public in Morrojable (Fuerteventura) and two others have already been opened in the capital of Gran Canaria.

Leading company in creating jobs

Currently, the chain has almost 8,000 employees between stores, warehouses and central offices and, in 2020, it plans to favor more than 2,500 direct and indirect hires.

In each of the actions, an average of 20 supplier companies work during the different phases and, in some larger works such as the one carried out in the Güímar Industrial Estate, more than 500 people have participated.

News in all sections

The new stores and renovated centres include open spaces and larger and more accessible surfaces.

The optimal distribution and the sale of new references such as organic and dietary products and recently created sections such as the perfumery, winery and gourmet area offer a complete offer to the client.

Other sections that already existed also stand out and have improved their image such as charcuterie, butcher and assisted fishmonger, fruit and vegetables and bakery, among others.

In this context, it should be noted that in recent months, two stores have become online shopping preparation centers, reaching the entire Archipelago through this channel.

Energy saving

HiperDino, committed to caring for and respecting the environment, develops parallel plans related, for example, to efficient lighting and the implementation of refrigeration systems and organization. All this enables greater energy efficiency and contributes to circular energy.

Recently, the chain has reached an agreement with Philips to install 3D luminaires with 100% recyclable polycarbonate material. Using these luminaires has a 47% lower carbon footprint than a conventionally manufactured metal luminaire.

Also and as far as the refrigeration system is concerned, HiperDino uses CO2 as a refrigerant, considered one of the main natural refrigerants today and in the future.

Advancing in other sustainable projects that allow optimizing energy consumption, a temperature control system for refrigerating furniture, lighting, air conditioning and refrigeration has been implemented in 85 stores.

Committed to canaries

HiperDino's commitment to the canaries and residents of the islands is reflected in the best price, assortment, variety and quality of its products, with facilities and services adapted to current times, in addition to the disinterested help it provides through of its foundation.

Fundación DinoSol, created in March 2017 to promote the well-being of HiperDino employees and Canarian families in general, continues to be at the side of those who need it most. For this reason, between March and July alone, it has donated 81 tons of food to social entities.

At the same time, it has launched the Aid Program for Canarian Families, a pioneering initiative that seeks, through solidarity contributions, to contribute to the daily diet of disadvantaged families or those at risk of social exclusion.

In the coming weeks, the Foundation will start the Alimentos conVida project, with the aim of reducing food losses and waste in the chain's stores and, at the same time, encouraging those products that are not marketable but suitable for consumption to reach the social dining rooms of the Archipelago.

About HiperDino

HiperDino is a totally Canarian distribution company that, today, has 231 stores and employs almost 8,000 people. The chain has stores on five of the eight islands and reaches all parts of the Archipelago through the online supermarket.

In addition, through the DinoSol Foundation, it collaborates in solidarity with various actions supporting the social and cultural development of the Canary Islands, and pays special attention to the people who are part of HiperDino.
I Heart Fuerteventura
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I hadn't realised they were a Canarian company, had presumed from mainland, all the more reason to support them.
Living my dream
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Totally agree Tamara - I had also assumed they were from a wider area.
Life is short.....Be kind to one another  Smile
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Bit more of history from Wiki:

In 1978, the two brothers Domínguez established the brand HiperDino. In 1996, when the brand consisted of three stores, they sold it to Vista Capital, a venture in which Banco Santander participated. Vista Capital renamed the stores to Superdiplo. Subsequently, Dutch multinational Ahold bought the supermarkets and named them Ahold Supermercados SL. However, Ahold suffered some serious losses and they sold their Spanish business to English private equity firm Permira who renamed the group to Dinosol SL. In 2011, DinoSol's debt had mounted to more than 400 million euros, after which the company ended up in the hands of an extensive group of banks, including Bank of Scotland Plc, Caja Madrid and Societe Generale SA. In 2012, a group of Canary shareholders, led by José Abraham Domínguez, Andrés Domínguez – the brothers Domínguez – and Javier Puga, decided to buy DinoSol.

At present:

After taking control over the group, the brothers Domínguez and Javier Puga resumed the successful strategy from the past: low prices, alongside competitive and promotions focused on local products. Their company policy was focused on reaching an island society that suffered from high unemployment rates.

It didn’t take long before this new approach bore fruit. Predatory pricing paved the way for growth and the group regained lost market share. One year after the acquisition, Grupo DinoSol was a well-performing company that generated more than 1,000 jobs.

Now, Grupo DinoSol boasts more than 200 locations, on five Canary Islands, and employs over 6,000 people. The company includes:

HiperDino, large supermarkets and hypermarkets with extensive offerings
SuperDino, relatively small neighborhood supermarkets with less extensive offerings
HiperDino Express, small supermarkets located in tourist areas
The group added two new units in 2014:

EcoDino10, ecological supermarket
DinoShop11, stores inside BP gas stations
In 2015, consultancy firm Stiga awarded HiperDino a national prize concerning customer satisfaction, based on valuations by supermarket customers.
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Are they all open at the moment?
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The one halfway down Corralejo main strip was still closed and empty when I went that way earlier in the week.
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In El Cotillo the Superdino as you enter the village is open but the Dino Express at the Cotillo Beach Hotel is closed and I suspect unlikely to open anytime soon. 

25/75 Birmingham/El Cotillo. Cool
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HiperDino has opened a new store in the town of Morro Jable, in Fuerteventura, after making an investment of one million euros. With this opening, the chain stops operating in the place where it had been providing service, also in the same place.

The establishment, located at 18 Lope de Vega Street, belongs to the SuperDino brand, has a 400-square-meter sales room and currently employs 20 employees.

Inside, the customer can find a great variety and quality of products, with spacious, bright, accessible facilities and efficient technology, to continue implementing measures that respect the environment. In addition, it has other services such as free Wi-Fi.

Its hours are, from Monday to Saturday, from 08:30 to 21:00, and, on Sundays, from 09:00 to 15:00.

28.062585, -14.355542
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Anyone know which of the ones in Caleta are open currently?
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(07-09-2020, 09:03 PM)Ducks Wrote: Anyone know which of the ones in Caleta are open currently?

According to their website, three Express Dinos in Caleta should be open. The tiny one in Barcelo, Los Arcos and Montecastillo.

Follow this link to find more.
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