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island influencers by promotion

Promotion of island by Influencers!
#1
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The Board of Trustees incorporates influencers to promote the island with actions on networks aimed at new tourist profiles.

Marlene Figueroa points out that all promotional actions are being coordinated to position the destination in different ways without losing coherence or efficiency


The Tourist Board incorporates a team of influencers to the promotion of Fuerteventura, who will develop a campaign focused on attracting profiles of potential tourists who are not usually reached with conventional promotion. This formula, which will be complemented by others already underway, aims to amplify a differentiated and unique image of the island among thousands of followers and Internet users with a dynamic and modern approach.



On April 20, a multi-experiential journey begins that will be commanded by the well-known international traveler @rashadboleh who has 1 million followers on Instagram and from Germany projects and disseminates in Europe, in English and German, messages about the attractions of Fuerteventura as a tourist destination; and by the Spanish and European paddle surf champion @guillermocarracedo who has 200,000 followers on Instagram and nearly 4 million on TikTok with whom he interacts daily and who will concentrate his promotion in Spain and non-German speaking European countries.



The Minister of Tourism, Marlene Figueroa, has pointed out that this action is added to many others that are being launched with the aim of positioning the destination in different ways, adapting to the changes and the new tourist profiles that are appearing, revaluing the destination Fuerteventura and above all differentiating it from our competitors for its quality and uniqueness. An island of emotions where we invite you to come and experience them.



The promotional campaign contracted to kike_riasbaixas is structured in three parts. From this week and coinciding with the celebration of FITUR, the influencers will present the destination Fuerteventura to their followers and announce the trip they plan to make to Fuerteventura, incorporating explanatory videos.



Subsequently, from April 1, a campaign will begin on networks where different challenges and contests will be held promoting Fuerteventura with the aim of generating expectations and disseminating information about the products and resources of the destination, in a language and expressiveness according to its audiences and followers.



On April 20 and for twelve days the influencers will travel to the island and will share "Stories" on Instagram, videos on TikTok, showing the tourist products, landscapes and interacting with the people who make up the Fuerteventura destination, becoming reference material for future travelers.



After the visit in the field, the influencers will publish "Reels" about experiences and emotions lived in some of the most spectacular places on the island, inviting you to come and meet them, to live the experience with responsibility and respect for the environment.



The objectives of this campaign, Marlene Figueroa pointed out, are to promote Fuerteventura among some very specific tourist segments, using the popularity and reach of influencers of recognized prestige, who will show the world the beauty and uniqueness of the island of Fuerteventura, projecting it among potential tourists who are not reached through conventional promotion. and in any case, obtaining more projection of the island both nationally and internationally.



Special emphasis will be placed on some of the unique elements that make the destination Fuerteventura a special place, differentiated from its competitors, disseminating on networks for example the enormous possibilities for the practice of water sports, especially Paddle Surf and Snorkeling. And it will be done by the hand of the 5 times Spanish Paddle Surf Champion and European Champion.



In the same way, the oils, wines and cheeses of Fuerteventura will also be promoted, highlighting their quality, as well as other traditional products of the island, its protected parks, beaches and most representative volcanoes. In short, this initiative aims to contribute to giving visibility to the island of Fuerteventura in non-traditional segments, both outside Spanish borders and among national tourists.
2 users say Thank You to TamaraEnLaPlaya for this post
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