08-11-2018, 04:25 PM
The Hesperia Bristol Playa hotel in Corralejo is to be re-branded next year as the "Amigo Fuerteventura Resort". This follows the appointment of American company AMResorts to handle the branding and sales of the hotel. The owners of the hotel, Grupo Inversor Hesperia, will inject millions of euros to upgrade the hotel, which is expected to open under the new brand in May 2019.
AMResorts is a resort brand management company with 55 resorts and 21,000 rooms in its current portfolio, plus 10,000 more under development. The company provides sales, marketing and brand management services for Zoëtry® Wellness & Spa Resorts, Secrets®, Breathless®, Dreams®, Now® and Sunscape® Resorts & Spas. It is one of six companies that comprise ALG, North America’s only vertically integrated hospitality company. The appointment by Hesperia to handle 4 of their hotels in Europe is AMResorts' first venture in Europe.
The new Amigo Fuerteventura Resort will feature a family-friendly 3-star format, with choices of bed & breakfast, half board and all-inclusive meal plans.
AMResorts is a resort brand management company with 55 resorts and 21,000 rooms in its current portfolio, plus 10,000 more under development. The company provides sales, marketing and brand management services for Zoëtry® Wellness & Spa Resorts, Secrets®, Breathless®, Dreams®, Now® and Sunscape® Resorts & Spas. It is one of six companies that comprise ALG, North America’s only vertically integrated hospitality company. The appointment by Hesperia to handle 4 of their hotels in Europe is AMResorts' first venture in Europe.
The new Amigo Fuerteventura Resort will feature a family-friendly 3-star format, with choices of bed & breakfast, half board and all-inclusive meal plans.