El Gordo ad 2018 - Spanish lottery Christmas ad

[Sam]

El Gordo Christmas ads in Spain are similar to the John Lewis ones in the UK. People wait for the release and compare the adverts to the previous ones. El Gordo is a Christmas lottery with (I believe) the biggest pot in the whole country, this year it's more than 2 billion euro. The price you'll win is usually shared between 1,600 players so winning one million euro makes you only 625 euro richer. The main idea here is sharing the happiness and the ads usually reflect that too.